Uncomfortable: Business Battlefields – 3 Signals that Award You More Influence

Consistency. Smiling. Attractiveness.

  • Be Consistent
    If you’re going to stand for something then STAND for it 100% of the time. You can’t expect to be treated like a Louboutin when you’re acting like a flip flop…What you’re saying has to match your actions; you need to talk the talk and walk the walk simultaneously. 
    Not only is this true in the workplace, but this is now true for your online presence. It is very easy to see if people match who they are portraying themselves to be. If your online self matches your real self, then that complete self increases your consistency and therefore, your likeability and believability.  People are more likely to back you if they know you are consistent with your message.
  • Smile
    There have been multiple studies conducted on the #power of a smile 🙂

    @ Disney’s Avengers Half Marathon – TEDxUNR came along for the ride! ❤

    For starters, people are more likely to remember you if you smiled during an introduction. Smiling during a presentation and smiling more in general is also positively correlated to your socioeconomic status. Higher status gives you more authority, and even a little authority can go a long way!

The principle of liking says: we are more likely to say yes to a request if we feel a connection to the person making it. That smile is a connection between you and that special person every time you exchange one. So smile more and make it a REAL smile. You are going to make others smile in return and smiling just makes us all happy. Happy people like you more, and using that principle of liking again, that is a good thing all round when it comes to influence.

  • Be attractive
    Ok, so some of you read that and went, “really?” – but there are multiple ways to make yourself attractive to people, not just physically. However, studies have shown that physical attractiveness induces more positive attitudes towards a person and increases persuasion power. We associate attractiveness with likability… So if you’ve got that going for you, use it. However, if you’re slightly lacking in that area, it’s ohkay! Not, all of us can look like Cary Grant & Audrey Hepburn over there…
    Humor is another great way to make yourself more attractive. People with a good sense of humor rate significantly higher on the “attractiveness board” than those with an average sense of humor or no sense of humor. So, if you’re giving a presentation or a speech, find a way to slip something in and break it up a bit. Make people laugh! Laughing means they are smiling which again, connects us back to the principle of liking – and we love that principle when it comes to influence.

❤ ❤ ❤

All in all, you’ve got to be YOU and you, is b-e-a-uuuuutiful! Stay consistent, remember to smile, and get your points where you can.

Let’s get REAL about why we listen to people.
Let’s get uncomfortable, and go to battle.




Cashdan, Elizabeth. “Smiles, speech, and body posture: How women and men display sociometric status and power”. Journal of Nonverbal Behavior; New York 22.4 (Winter 1998): 209-228.

Lebowitz, Shana. “17 Psychological Tricks to Make People like You Immediately.” Business Insider. Business Insider, 14 Apr. 2016.

Mcgee, Elizabeth, and Mark Shevlin. “Effect of Humor on Interpersonal Attraction and Mate Selection.” The Journal of Psychology 143.1 (2009): 67-77.

Reinhard, Marc-André, Matthias Messner, and Siegfried Ludwig Sporer. “Explicit Persuasive Intent and Its Impact on Success at Persuasion—The Determining Roles of Attractiveness and Likeableness.” Journal of Consumer Psychology 16.3 (2006): 249-59.

Righi, Stefania, Giorgio Gronchi, Tessa Marzi, Mohamed Rebai, and Maria Pia Viggiano. “You Are That Smiling Guy I Met at the Party! Socially Positive Signals Foster Memory for Identities and Contexts.” Acta Psychologica 159 (2015): 1-7.

Tsukiura, Takashi, and Roberto Cabeza. “Orbitofrontal and Hippocampal Contributions to Memory for Face–name Associations: The Rewarding Power of a Smile.”Neuropsychologia 46.9 (2008): 2310-319.




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